Finding a way to add excitement to your business is important in order to increase levels of customer service and satisfaction. In addition, you want to be able to draw new customers in so that you can build a sustainable audience that returns to your establishment and helps your business grow. Adding a neon sign to either the inside or outside of your business can help you achieve a number of goals by giving you a way to reach your target audience like never before. This will allow you to realize benefits in addition to more customers as well.
Neon Signs Help You Save Money
It is estimated that each year nearly half a trillion dollars is spent on advertising across all industries. The cost of producing a television commercial continues to soar and it is tough to gauge the effectiveness of placing an advertisement in local newspapers and magazines. Therefore, it is important to find a way to draw customers in while staying on budget. Investing in a neon sign is a long-term solution that pays tremendously. Over a five to seven year life span, a neon sign can end up costing you only around 10 cents per day to operate. It can even pay for itself sooner than that from the additional income you’ll receive.
Add Excitement and Increase Curiosity
A neon sign on the outside of your storefront will catch the attention of passersby, especially at night. This can help you pique the curiosity of prospective customers that will stop and decide to have a look inside. Neon signs inside a building give off a nostalgic feeling for your customers. It can signify that your business is open, border your windows to dress them up, or even be custom signs that incorporate your business name or logo.
Subtly Push High Margin Products with Neon Signs
Neon signs can help you sell more of your products that are bringing in money for your business. A restaurant, for example, might add a neon sign advertising smoothies or ice cream. This can be a subtle way to push your customers toward buying those products that help your margins. In a way, the neon sign can pay for itself in no time at all.
Getting a Neon Sign for Your Business
The process for getting a neon sign is very simple. Of course, ordering a ready-made sign can make an immediate impact. A customized sign is also a great way to tailor your sign to your specific needs. Start by working on a design with a professional sign retailer. This will allow you to use your artistic skill to get a sign that also takes full advantage of the neon medium. Once you finalize your sign and discuss your options you will be able to get your sign and put it to work.
Neon signs are an excellent and cost-effective way to advertise your business and bring in more customers. With all of the options available to you in terms of messaging and design you will be sure to find a neon sign that perfectly captures what you want to express to your audience.