When you are selling products or services in a physical store or location it is typically much easier to verify the identity and age of a potential customer than it is online. Doing business online means to have to put more advanced systems in place to deter minors from accessing your products or services, especially when you sell items like wine and spirits or other age-restricted services such as real-money online gambling or gaming. It becomes an even more delicate situation when you factor in the best practices and regulations you must follow regarding interacting with children on the Internet, for example the Children Online Privacy Protection Act (COPPA). Using age verification will give you confidence that you are doing business with customers that are of legal age so you can remain compliant in consumer not-present transactions.
Benefits Associated with Age Verification Systems
Rather than displaying a warning screen that can be easily bypassed by minors that enter in a false birthdate, you can use a knowledge-based-authentication (KBA) system that verifies the age of the user before moving forward. Age verification systems help eliminate the sale of age-restricted products or services to minors online while also protecting minors from accessing restricted content. You also get added safeguard for your business because the reporting features allow you to show your due diligence efforts.
Age verification systems also promote information privacy for minors and supports COPPA guidelines.
How Do Age Verification Systems Protect Children?
In addition to making sure that your company is in compliance with the applicable regulations, age verification helps protect children around the world on a daily basis. Minors are unable to authorize purchases for age-restricted items, or confirm the purchase of subscription-based services or items that will rack up large bills that they will be responsible for. When it comes to restricted content, companies are able to go a step further and make sure that users are of a certain age before gaining access online.
Why Only Verifying Age is No Longer Enough
Age verification is used by companies on the Internet for much more than just validating the identity of a consumer when a purchase is made. It can be used in tandem with an identity verification solution to gain an extra level of security for your business as well.
With the increasing level of identity theft, organizations with age-restricted commerce have discovered that solely validating age is no longer sufficient. In order to protect the youth and keep products and services intended for adults out of the reach of children. Age verification solutions not only determine minimum age, but also provide deeper insight into the validity of an identity along with fraud patterns to help prevent fraud.
To learn more about age verification systems contact a company that specializes in the technology. That way you will be able to see how to get a solution that is tailored to your needs and will keep your content and products in the hands of those that meet the age requirements.
Written by Britni Zandbergen, Senior Director of Marketing at Idology. Britni has years of experience in identity management as well as dynamic SaaS solutions.