Every year, millions of people around the world follow their dreams and begin pursuing the first steps toward opening a business. This dream of entrepreneurship can be strong in some people, informing their every decision and shaping the way they see the world. True visionaries often start as humble entrepreneurs – but not everybody who ventures into this arena ends up being successful.

For those who do have a great startup idea, a solid business plan and a target audience that’s receptive to the product or service, there is still a need to make the right decisions at the onset. One of the first major decisions businesses must make is how to spend their initial business loans. Today, we’ll look at four things businesses should do with that initial infusion of cash.

Procure Financial Help

Securing that startup business loan may be your first victory as an entrepreneur, but it is not a guarantee of future success. The reality is that business matters can quickly snowball into bigger problems – especially when money is involved. All business loans should be carefully evaluated by experts with a spending plan drafted for optimal success. Use a site like Lending Express to seek approval from one of many lenders in one easy step. With that infusion of capital into your business, the first act is to hire the services of a financial planner who specializes in business to ensure your business loan proceeds aren’t wasted. This is arguably the most important thing to do once you’ve received that critical loan.

Invest in Inventory

One of the biggest reasons why businesses fail is due to choke-points in the supply chain. Newer businesses in particular cannot reasonably expect first-time customers to check back in later due to a product shortage or inability to render services. Because of this, one of the most critical things any entrepreneur should do upon receiving a startup business loan is to invest in inventory. Whether it be ensuring a constant supply of products to your target audience or acquiring better wholesale/bulk pricing, businesses with a sound model never do poorly by investing in stock.

Set Aside Money for Day-to-day Expenses

Operating a business is costly: many entrepreneurs fail to realize just how expensive day-to-day operations can get until the business is up and running. As such, many financial planners recommend taking a sizeable segment of any startup loan and setting it aside for day-to-day business expenses. This can be everything from local property taxes and utility costs to credit card processing fees and general waste. By covering these anticipated costs in advance, businesses can focus on building profits rather than juggling mundane bills.

Build a Marketing Plan

Last but not least, any startup facing a brave new world of business arguably must deal with one of its biggest challenges head-on: notoriety. Virtually nobody is going to be aware of a brand-new business, meaning that the onus falls on the business to market itself to the community. This is why investing in both a marketing strategy and budget with a startup business loan is vital. By allocating money towards this worthwhile endeavor, the growth of the business will increase exponentially and – when done properly – the investments more than pay for themselves.

These four things are just a few of the many considerations that new businesses will have to weigh up. When obtaining a startup business loan, tackling financial challenges such as marketing, inventory and day-to-day business expenses is simply just good business sense.