Optimizing your search engine results helps your business get found more often. By using SEO businesses make themselves far more visible online. However, there are good ways and bad ways to go about using SEO on your websites and blogs, and even on your social media accounts.
What you want to do is make sure that you are using natural links and not keyword stuffing so that you are garnering organic views from the people that check out your site and your products. So how do you make a successful marketing plan and utilize SEO to its full potential?
Titles And Descriptions
Without a catchy title no one is going to even want to click on your blog posts, even if you are at the top of the first page of every search engine. Not only do you want to make sure that you have a clickable title, but you also should have your keyword in your title. This is the first place that your readers will see this all important word.
Not only is title important, but when someone finds your article on a search engine they will also see your short description, so you want to make sure that your description is a summarization of what they are going to be reading in your post.
Working With Keywords
Your keyword density, as in what percentage of keywords you have in your document, is important. You usually don’t want to overdo it, simply one keyword per every one hundred words, plus the one in the title. Don’t cram too many keywords in your article, as that is keyword stuffing and looks bad to Google (and people trying to read your work).
Sometimes keywords are more than just one word, which are keyword phrases. Same rules apply with those.
Photos And Photo Tags
They say that photos make your blog posts look better, brighter, and more professional. When you do include a photo within your posts it can help to include the keyword in the photo description. This will make your article found via the photo as well.
Make sure that your photo is something that works well with what your post is about. You don’t want to be confusing your readers with a photo of an orange when your article is actually all about apples.
SEO is greatly important in the online world. It is what makes your articles and your website visible when people are searching for certain key terms. Don’t just pick random terms though. Take some time to find out what people are looking for, and maybe even use Google Keywords Tool to help you find out which terms are being searched and how competitive they are.