A simple CRM tool makes customer relationship management much easier to maintain. However, even the most successful CRM cannot yield the benefits expected without following a few tips to make it more effective. If you’re looking to make your CRM more effective, here are four tried and true tips for success.
Before executing your goals — decide where to begin. Working towards a goal is the best way to achieve your sales quota, but the most successful way to do this is to break your goal into sections. Let’s say your goal is to sell 10 gold packages this month. You can break that into 2 per week (if you’re in a 5 week month). Then examine how you plan to sell these two each week. This process makes the goal easier to achieve and quicker to achieve as well. A web based CRM can help you to achieve this process by allowing you to set deadlines and notifications along the way.
One of the best ways to achieve CRM success is to effectively communicate with your leads. The key thing to remember here is that communication isn’t just about talking, it’s also about listening. Solution selling was the method of selling in the past, and this method largely focused on talking your leads into a sell. However, the leads of today are knowledgeable and they know everything about products like yours. So, in order to sell to today’s more informed clientele, you have to establish trust and that can only be coveted through a meaningful conversation. A popular CRM can help build a base for communication by allowing agents to leave important notes and analytics regarding their customers. By referring to these notes before and during contact, you can tailor your conversation to something that sounds more personal and less scripted.
Reward Your Loyal Customers
According to TecMark, loyal customers spend 67% more than first-time customers. Loyal customers are the bloodline of your business and they deserve to be treated like it! If 50 other companies sell the same products that you do, what will motivate these businesses to keep coming back to you? The answer is value. Offer your leads value, convert them into customers — then offer your customers value. Give them special deals and incentives to keep them coming back to you for business. A web based CRM can outline your leads and their sources and help you to track who’s spending the most on any given product. By knowing what your customers’ behaviors are, you can easily determine who is the most loyal, and who is most likely to purchase again.
Finally, to achieve CRM success you have to respond quickly! Other companies are wasting no time in contacting your customers, so you shouldn’t either. Social Media Today highlights that 51.4% of B2B leads are never called and a rising number are called when it’s too late. A simple online CRM can help you do this. These tools help you to keep track of your customer correspondence. By having a reference point, you can easily see what type of answers they were offered previously. This helps to eliminate repetition and to offer more effective solutions.