Starting out in the world of business can be tricky, however, it doesn’t have to be impossible. Growing a social media following, understanding what makes your followers interact with your content and ultimately leading to conversions doesn’t have to be as complicated as you might suspect. If you have a social media battle plan from day one, that is.
With that in mind, here are the best social media tips that you can take forward as a new business:
The best thing that you can do for your business in terms of social media is to actually just commit to it. Even if it is just one post per week, at least you know you will be consistently adding to your social presence and organically growing over time.
Of course, you could also choose to commit to a paid marketing plan. Pushing certain, relevant, posts to social media users that you think will be more likely to convert than others. This works particularly well on sites such as Facebook, as you can narrow down your audience quite well and even compare successes with different kinds of campaigns. It’s all about experimentation at this stage, so don’t be worried if some of these techniques don’t work out at first. The more you do, the better and more knowledgeable you will become.
2) Grow a Brand Personality
Company branding needs to start on your website and not end until your customer has either converted or left your website/social media presence. You need the same tone, insight and even the same colours in order to create a cohesive and consistent experience.
The experience that your customers have with you on social media is almost important as the experience they have in your website, store or wherever you may put your business forward for consideration.
As stated above, when starting out it is important to be experimental. No one found success on social media by doing the exact same thing that everyone else was doing. Which is why, as a business owner, you need to try and make new waves to get yourself and your business noticed. The more you learn to try new things, the more likely you will be to find success with something no one else has bothered to try yet.
4) Learn How to Hashtag
Hashtags are the bread, butter and main course when it comes to organic reach on social media. You need to learn how to harness these, reach new audiences through them and simply adapt them into your profile without it feeling stilted.
Too many hashtags and your message may seem too promotional. Too little and it might not reach enough people. Learning the fine balance between this, then, can be dependent on your industry. But, as a standard guide three hashtags should be your maximum in most cases. If you are able to piggyback off of one, trending, hashtag then it seems much more natural to your potential audience.
When starting out, ultimately, hashtags are the best way to grow your audience. So, don’t be afraid to read up on the best hashtags for your industry and experiment with posting at different times of the day. The more variation you give your hashtags, the more likely you are to find success.
5) Focus on Certain Networks
As a cake business, for example, you will be hard-pressed to find potential customers on LinkedIn. Likewise, if you mainly deal with acoustic attenuator then your ideal customer is less likely to be lurking on Twitter than you may think. This is why, from the start of your social media experience, you need to do the research necessary to find out what your customers are using.
For many, social media seems like an incomprehensible and uncrackable force. Yet, if you put the right time and effort into making it work for your fledgeling business then it can be a great asset. Take the time to research, make sure you post often and you may find much more success than you would have ever guessed!