It is not easy to be successful in the online business world. There are competitors around every corner who are trying to crush you. The way that you choose to deal with these competitors will ultimately determine if you are successful or a failure. Fortunately, there are many effective methods to fight back and go up against the sites that have already had time to establish themselves. These are going to be your biggest threats as you start your new online business. Companies with established brands have a significant advantage because people have been dealing with them for years. Here are a few effective ways to go about making your website more competitive.

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1. Have regular contests

People love to win things. This is something that has been proven so many times in the past. Therefore, it stands the reason that you will attract more people to your site if you have a contest on a regular basis. You could offer a prize of a gift certificate to your website. This is something that will not cost you a lot of cash. However, it could potentially make you a lot of money. The goal in doing something like this is to get as many people as you can to your site in the hopes that they do some shopping after the contest is over. You need to find a way to get people in any way possible. Having a regular contest is one of the most ideal ways to accomplish this goal.

2. Improve the performance of your site

Has your site been lagging lately? Is it moving slowly? Have your customers been complaining about the lack of speed that your site has been showing? If this is the case, you might be in need of a complete website tune-up. This is something that needs to be done to all websites eventually. You will need to hire the services of a person who is experienced in web design to make sure the right areas of the sight are given the proper attention. You can do these things yourself if you feel confident that you possess the necessary knowledge to design a new site for yourself. The site will not always need to be completely done away with. You may be able to get away with only redesigning a few specific areas. If you are unsure, consult with a pro web designer. You can learn the steps required to build an ecommerce website when you visit http://www.register.com/product/websitedesign/doitmyself-ecommerce.rcmx.

3. Improve SEO

Search Engine Optimization (SEO) is one of the most common ways for people to gain additional visitors to their sites. There are certain keywords and phases that are used in such a way that the Google search engine ranks them high. The goal is to get your site at or near the top of the search results. Doing this successfully can completely change the life of a business owner. However, it will take some serious patience on your part while you are waiting for the SEO results.